40% Faster Launches
Campaign approvals dropped from weeks to days
Smarter Campaigns
Designed with predictive insights, not just gut feel
Global Harmony
Americas, Europe, and APAC aligned on one planning playbook
Sales Force Readiness
Promos reached the field faster with clearer guidance
In the world of direct selling, timing is everything and every campaign must mobilize a distributed sales force with precision. But for one global CPG brand, disjointed promotional planning meant missed moments, slow approvals, misaligned regions and campaigns that didn’t scale.
Together, we designed a centralized Promotions Management Platform that brought speed, clarity, and intelligence to every stage of the promo lifecycle - cutting campaign launch time by 40% and aligning teams across the Americas, Europe, and APAC.
Challenge
In direct selling, every delay weakens associate momentum.
This transformation moved the brand from manual and reactive to data-led and strategic - giving them the tools to act fast, stay aligned, and continuously optimize promotions at scale.
Transformation
Structured Planning: Streamlined JIRA workflows with role-based approvals
Predictive Forecasting: Real-time impact models on sales, supply, and inventory
Smart Governance: Automated “Gut Check” reviews for price, margin, and ops feasibility
Regional Agility: Custom goal-setting for markets; revenue, clearance, awareness
Live KPI Feedback: Continuous performance tracking and iterative campaign tuning
Associate Enablement Hooks: Built-in campaign briefs and activation flows for sales teams
