Faster Planning Cycles
through connected cross-functional collaboration
Greater Forecast Accuracy
driven by trusted, AI-enhanced demand signals
Stronger Promo ROI
with real-time post-event diagnostics and scenario testing
In an increasingly volatile market, a global CPG brand faced a stark reality - despite a strong product portfolio and market presence, fragmented planning and limited forecasting intelligence were capping their growth potential. Executive Confidence from clear visibility into what’s working - and why
Challenge
Why it matters?
In the competitive world of global CPG, margin levers must be pulled with precision. This transformation didn’t just fix RGM reporting - it rewired how the organization plans, decides, and grows. By embedding both behavioral and technical shifts, the company is now positioned to scale its revenue ambitions - market by market, SKU by SKU.
Transformation
Single Source of Truth Unified and harmonized data across internal and external sources to create an accurate, low-bias demand signal - the foundation for consistent planning and true consumption forecasting.
Cross-functional Ways of Working A standardized operating model - clear roles, decision rights, KPIs, and integrated workflows - aligned Sales, Marketing, Supply Chain, and Finance under one connected plan.
Analytics & Measurement Engine AI- and ML-powered forecasting, demand planning optimization, insights dashboards, and guided forecasting tools to improve planner adoption and reduce forecast bias.
Automation Toolkit From scenario modeling and post-event analysis to integrated brand calendars and financial settlement - enabling dynamic decision-making, faster response, and continuous learning.
