From Queries to Conversions
From Queries to Conversions
From Queries to Conversions
From Queries to Conversions
How a Leading Beauty Brand Reimagined Field Support with AI & WhatsApp
How a Leading Beauty Brand Reimagined Field Support with AI & WhatsApp
45% Increase in Net Promoter Score (NPS)
from sales associates
5% Decrease in Cart Abandonment Rate
driven by real-time nudges
Effective Upselling and Cross-Selling
via personalized journeys
Predictive Customer Insights
powering smarter sales actions
For a leading beauty brand with 800,000+ direct sales associates, supporting reps in the field meant solving for more than just FAQs. With fragmented apps, low connectivity, and high workload, associates, especially in remote areas, struggled to stay productive.
Mindstix helped change that.
Mindstix helped change that.
We partnered with the brand to build a WhatsApp-based AI assistant designed to guide, coach, and elevate field performance. The assistant delivers real-time answers, insights, and nudges, tailored to every rep.
Smart product recommendations
Proactive tailored suggestions
Challenge
01
Sales associates faced friction across learning, selling, and scaling.
01
Sales associates faced friction across learning, selling, and scaling.
01
Sales associates faced friction across learning, selling, and scaling.
01
Sales associates faced friction across learning, selling, and scaling.
01
Sales associates faced friction across learning, selling, and scaling.
02
New reps struggled with product discovery, training content, and bonus eligibility.
02
New reps struggled with product discovery, training content, and bonus eligibility.
02
New reps struggled with product discovery, training content, and bonus eligibility.
02
New reps struggled with product discovery, training content, and bonus eligibility.
02
New reps struggled with product discovery, training content, and bonus eligibility.
03
Poor app usability and weak connectivity limited access in non-urban regions.
03
Poor app usability and weak connectivity limited access in non-urban regions.
03
Poor app usability and weak connectivity limited access in non-urban regions.
03
Poor app usability and weak connectivity limited access in non-urban regions.
03
Poor app usability and weak connectivity limited access in non-urban regions.
04
Experienced sellers needed help with basket building, bulk orders, and applying offers.
04
Experienced sellers needed help with basket building, bulk orders, and applying offers.
04
Experienced sellers needed help with basket building, bulk orders, and applying offers.
04
Experienced sellers needed help with basket building, bulk orders, and applying offers.
04
Experienced sellers needed help with basket building, bulk orders, and applying offers.
05
Operational tasks like address changes, cancellations, and payment issues ate into selling time.
05
Operational tasks like address changes, cancellations, and payment issues ate into selling time.
05
Operational tasks like address changes, cancellations, and payment issues ate into selling time.
05
Operational tasks like address changes, cancellations, and payment issues ate into selling time.
06
Too many apps, too many systems, slowing down real growth.
06
Too many apps, too many systems, slowing down real growth.
06
Too many apps, too many systems, slowing down real growth.
06
Too many apps, too many systems, slowing down real growth.
Why it matters?
In direct selling, confidence and timing are everything. The virtual assistant gives every associate their own personal sales partner-one that understands their goals, adapts to their experience, and helps them win in the field, every day.
Transformation
We reimagined the bot as a coach-intelligent, human-like, and business-aware.
We reimagined the bot as a coach-intelligent, human-like, and business-aware.
We reimagined the bot as a coach-intelligent, human-like, and business-aware.
We reimagined the bot as a coach-intelligent, human-like, and business-aware.
We reimagined the bot as a coach-intelligent, human-like, and business-aware.
40+ smart use cases powered by Bolt Framework
Conversational AI over WhatsApp, optimized for low-bandwidth regions
Personalized product recommendations, bulk order support, offer stacking, and learning hooks
Integrated with 6+ backend systems for real-time insights and actions
Predictive customer analytics for better upselling and cross-selling
Read more
Got more questions?
POLICIES
ABOUT US
Mindstix is an AI-native commerce studio helping brands transform storefront experiences, optimize operations, and unlock new revenue channels. We blend agentic AI, vertical-specific playbooks, and accelerator components to deliver measurable impact fast, driving growth, personalization, and operational reliability while modernizing complex eCommerce ecosystems for long-term scalability and success.
AI-native Commerce Studio
Engineered. Accelerated. Outcome-driven.
© 2025 Mindstix Software Labs.
All.Rights.Reserved
Got more questions?
POLICIES
ABOUT US
Mindstix is an AI-native commerce studio helping brands transform storefront experiences, optimize operations, and unlock new revenue channels. We blend agentic AI, vertical-specific playbooks, and accelerator components to deliver measurable impact fast, driving growth, personalization, and operational reliability while modernizing complex eCommerce ecosystems for long-term scalability and success.
AI-native Commerce Studio
Engineered. Accelerated. Outcome-driven.
© 2025 Mindstix Software Labs.
All.Rights.Reserved
Got more questions?
POLICIES
ABOUT US
Mindstix is an AI-native commerce studio helping brands transform storefront experiences, optimize operations, and unlock new revenue channels. We blend agentic AI, vertical-specific playbooks, and accelerator components to deliver measurable impact fast, driving growth, personalization, and operational reliability while modernizing complex eCommerce ecosystems for long-term scalability and success.
AI-native Commerce Studio
Engineered. Accelerated. Outcome-driven.
© 2025 Mindstix Software Labs.
All.Rights.Reserved
Got more questions?
POLICIES
ABOUT US
Mindstix is an AI-native commerce studio helping brands transform storefront experiences, optimize operations, and unlock new revenue channels. We blend agentic AI, vertical-specific playbooks, and accelerator components to deliver measurable impact fast, driving growth, personalization, and operational reliability while modernizing complex eCommerce ecosystems for long-term scalability and success.
AI-native Commerce Studio
Engineered. Accelerated. Outcome-driven.
© 2025 Mindstix Software Labs.
All.Rights.Reserved
Got more questions?
POLICIES
ABOUT US
Mindstix is an AI-native commerce studio helping brands transform storefront experiences, optimize operations, and unlock new revenue channels. We blend agentic AI, vertical-specific playbooks, and accelerator components to deliver measurable impact fast, driving growth, personalization, and operational reliability while modernizing complex eCommerce ecosystems for long-term scalability and success.