Faster Development & Deployment
Implemented a CI/CD pipeline, enabling quicker releases and more frequent updates
Smarter Sales Support
AI-driven tools provided real-time product and offer recommendations, improving decision-making on the sales floor
Increased Sales Productivity
With automated workflows, reps could focus more on customer interactions and less on manual processes, leading to better time management and higher sales volume
Enhanced User Experience
A unified mobile platform with consistent functionality across regions boosted salesforce engagement and adoption
For a global direct sales leader, empowering a large salesforce with the right tools at the right time was crucial to driving performance. However, with fragmented app ecosystems and inconsistent user experiences across regions, it was challenging to ensure a unified sales journey.
Through the implementation of a native mobile platform architecture combined with mobile backend as a service (MBaaS), we enabled real-time, streamlined workflows for sales associates. The solution is built to scale, with AI-driven analytics and a robust CI/CD pipeline, ensuring smooth delivery, performance, and continuous improvement.
Challenge
Why it matters?
In direct selling, every minute counts, and having the right tools can make all the difference. With Mindstix’s solution, this brand was able to unify its sales processes across regions, reduce manual operational overhead, and improve sales rep engagement. By integrating MBaaS with CI/CD pipelines, real-time insights, and AI tools, the brand unlocked a new level of efficiency and sales performance.
Transformation
Native Mobile Architecture Unified and harmonized data across internal and external sources to create an accurate, low-bias demand signal - the foundation for consistent planning and true consumption forecasting.
Mobile Backend as a Service (MBaaS) A standardized operating model - clear roles, decision rights, KPIs, and integrated workflows - aligned Sales, Marketing, Supply Chain, and Finance under one connected plan.
CI/CD Pipeline AI- and ML-powered forecasting, demand planning optimization, insights dashboards, and guided forecasting tools to improve planner adoption and reduce forecast bias.
Real-Time Sales Insights From scenario modeling and post-event analysis to integrated brand calendars and financial settlement - enabling dynamic decision-making, faster response, and continuous learning.
Automated Sales Support Built an AI-powered sales assistant integrated into the mobile platform, offering reps contextual insights, product recommendations, and upsell opportunities
Real-Time Sales Insights From scenario modeling and post-event analysis to integrated brand calendars and financial settlement - enabling dynamic decision-making, faster response, and continuous learning.
